Enterprise culture is the motivation for the continuing development of CKing.

        Persistent "human-oriented" enterprise culture，an energetic and positive staff with the new atmosphere of cohesion, completed management system and distribution channel network, innovative strategy concept, and strong technical strength and talent reserves all together has laid a solid foundation for the company's continuing favorable development.

Social Responsibility—the Essence of CKing Enterprise Culture

        Being after refinement in science and technology and services for people, CKing insists its social responsibility while developing itself. The company, ever since its founding, has received considerable support from all walks of the society, Huayu Communications thus takes repayment to the society as its social responsibility. In Jan.2007, during the donating activity to the Hope Project held by Ji'an municipal government of Jiangxi province, yingye Communication solemnly promised that in order to fulfill the poverty-stricken students’ dream of going school, 2 yuan was to be contributed to the Hope Project from per cell phone after selling. So far the company has donated two Hope Primary School.

        In the summer of 2007, Hunan was confronted with so severe floods after a series of storms that aroused the concern of all the community. On July 26, 2007, yingye Communication sent 200 CKing optical cell phones initiatively to present their care for the people in the disaster areas. The phones are equipped with advanced optical charging plate that can charge as long as there is light against the break of communication in case of being out of power. In such a way, being from and back to the society as return has become the essence of C King’s corporate culture.