AS gold will glitter forever, CKING Mobile Phone grows up strongly

-PCPOP.COM., June 27, 2008, Wang Xiaoning

    On June 12, at Mobile Phone Industry Exhibition 2008 in Tianjin, a model of projection mobile phone known as “the first in the world” drew people’s attention. As most people thought in the past, it must come from the powerful international brand; however, on the contrary, it was researched and developed by Jiangxi Jinggangshan CKing Communication Technology Co., Ltd (called as “CKING Mobile Phone” in short). This may be out of people’s expectation. By right of this opportunity, CKING Mobile Phone starts its performance in the domestic mobile phone market. As many people know little about CKING Mobile Phone, let me tell you something: 

Aaron Kwok as spokesman of CKING

    Before 2008, people knew little about CKING Mobile Phone that was incorporated in 2007. It is a subsidiary under Chinaking International Development Ltd and a new comer among the domestic mobile phone manufacturers.

    Chinaking International Development Ltd, incorporated in 2002, is a hi-tech communications enterprise combining R&D, production and marketing. At the beginning of its incorporation, it became the agent of South Korean mobile phone brand in China and formally entered the domestic mobile phone market. In October 2006, it set a brand marketing center; in 2007, it formally launched the brand of CKING. In order to better promote CKING brand, it rename Jiangxi Jinggangshan Huayu Co., Ltd into Jiangxi Jinggangshan CKing Communication Technology Co., Ltd.

    The year of 2008 is a special year of CKING Mobile Phone. On April 15, it signed a contract with Aaron Kwok who would be the spokesman of CKING Mobile Phone and would have his images in the promotion of CKING brand. Some insiders say, star as spokesman has been considered the best way to set up a brand. As new comer, by means of the cooperation with Aaron Kwok, CKING will become popular soon. In 2008, the sale of CKING mobile phones increases obviously and the cooperation has reached primary achievement. 
   
Innovation is the strength of a brand

    A brand does not mean spinning a good story and publicity but strong support. The cooperation of CKING Mobile Phone with Aaron Kwok is just a publicity strategy. Only innovation is the basis for the development of a brand. CKING Mobile Phone always insists on the innovation and develops fashionable hi-tech products, each of which tries to fractionize the domestic mobile phone market with unique features.

    Technical development is the strong assurance for the sustainable development of a technology company. At the beginning, CKING Mobile Phone established its R&D center that is to set up a team with strong strength. At present, the center has owned a group of elites of the industry with leading techniques and rich experience in the R&D of communications technology. They have initiated the R&D of MTK and ADI platforms etc. CKING Mobile Phone has made great breakthrough in the bottom layer protocol of communications core modules and can provide the full solutions from industrial design, structure design, hardware design, software design, test (TE) and quality assurance (QA). At present, the R&D results of the center have been successfully converted into competitive fashionable products, which have won high praise in the market.

    In the circumstance that the domestically produced mobile phones are in depression, CKING Mobile Phone makes its target of being the most valuable mobile